About Us
Rooted in Craft
Aruna Chenetha Vastralayam
Aruna Chenetha Vastralayam is your trusted destination for elegant and authentic sarees and premium dress materials, crafted to celebrate tradition and everyday style. We bring together quality fabrics, timeless designs, and honest pricing to make every purchase special.
Legacy of Mangalagiri Handlooms
Our Journey
The journey began almost a century ago, in the early 1940’s, when the Munagala family started manufacturing Mangalagiri Handloom Sarees under the name మంగళగిరి పటబడి చీరలు, as Munagala Mangaiah and Sons, with the trademark దురా శారీస్ (Sree Durga Sarees). The vision and hard work of our grandfather, late Shree Munagala Mangaiah Garu, established us as market leaders in the Mangalagiri Handlooms industry for decades. The second generation continued this proud legacy as Munagala Mangaiah Sons (Venkateswara Rao and Seetha Rama Swamy) with the same trusted trademark, దురా శారీస్.
Chinthakrindhi Radha Krishna garu
Munagala Mangaiah garu
Honoring Tradition
Our Vision
The third generation carried this heritage forward in the name of M/s Aruna Chenetha Vastralayam in the year 2001, led by Munagala Gopala Krishna, son of Venkateswara Rao Garu. We received training from Shree Chinthakrindhi Radha Krishna Garu in 1986, under the guidance of Shree Janjanam Reddyaa and Shree Tammishety Rama Krishna. Shree Chinthakrindhi Radha Krishna Garu developed sample Mangalagiri sarees with HF jari and plain dress materials for fabric, a spirit and craftsmanship that continue to inspire us even today. Jeevan Handlooms is the online platform established by the third generation of the Munagala Mangaiah family, trading under the name M/s Aruna Chenetha Vastralayam, bringing our timeless handloom tradition to the digital world.